A tool for determining cost per view (CPV) is essential for online advertising campaigns. This metric represents the expenditure associated with each view of an advertisement, typically a video ad. For example, if an advertiser spends $100 and receives 2,000 views, the CPV is $0.05.
Understanding and managing this metric is crucial for optimizing advertising budgets and maximizing return on investment. By analyzing this cost, advertisers can assess the effectiveness of their campaigns and make informed decisions about budget allocation and targeting strategies. Historically, the rise of online video platforms and programmatic advertising has led to the increased importance of CPV analysis as a key performance indicator.