This phenomenon centers around a children’s book featuring a scout elf sent from the North Pole to help Santa Claus manage his naughty and nice lists. Families who adopt the tradition receive a small elf figurine and a storybook explaining the elf’s purpose. Each night, the elf travels back to the North Pole to report to Santa, returning before morning to a new spot in the house, often engaging in playful antics.
The practice has become a widespread holiday tradition, fostering family engagement and creating a sense of magical anticipation for children throughout the Christmas season. It encourages imaginative play and strengthens the anticipation surrounding Christmas Day. Originating in 2005, the concept has quickly evolved into a significant part of popular culture, influencing related merchandise, movies, and other media.